Dennis Hicks Design Co.

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Designing is a journey and you’re always on the path.

Electric Avenue

#103 Electric Avenue: We're gonna rock down to Electric Avenue. And then we'll take it higher. This poster pulls its inspiration from the famous song by Eddie Grant. As I was designing this, I heard the song play in my head over and over. I am definitely a product of MTV.

Eddy Grant - Electric Avenue

The song's title refers to an area historically known as Electric Avenue; this is a reference to the first place electricity lit the streets in the area of Brixton, South of London. This is an area known in the modern times for its high population of Caribbean immigrants and high unemployment. As the 1980s were beginning, tensions grew in the area until the street violence now known as the 1981 Brixton riot erupted. Grant, horrified and enraged, wrote and composed the song in response; a year afterwards, the song was playing over the airwaves.

Electric Avenue

Electric Avenue