Dennis Hicks Design Co.

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Logo Trends in 2016

This is an interesting read.  I have noticed quite a few of these trends in the last few years.  I'll figure a few ways to incorporate them in some future projects - most notably the negative space logos.  These are always so doggone clever!

2016 Logo Design Forecast 4: Negative Space

Negative space will continue to amaze. A design is something you see first, but then it speaks to you and you understand what it is saying. That is what makes a design work. If it is able to convey more than this, and the consumer is able to pick up on a deeper message, it becomes much more special. This is why negative space will continue to lure many to explore its strengths.

Logo Trends - 2016

Dennis Hicks